We are UVU

Learning by doing Since 1942

Utah Valley University was founded in 1941 as a scrappy vocational school created to meet an industrial need to produce, manufacture, and execute the jobs so desperately needed to support our country.

Now UVU is an innovative university that combines the hands-on learning of a trade college and open-mindedness of a community college with the academic rigor of a university. As we have evolved to meet the diverse nature of our institution, so has our brand. (Six times to be exact.)

Brand image The UVU Brand

Purpose statement

We provide students with a world-class personalized education and practical experience so they can thrive in the world as engaged innovators.

From faculty, staff, students, and community partners to alumni — we believe that education elevates.

UVU mono logo

A BRANDED HISTORY

Founded in Bauhaus from our construction to design. Our identity is simple yet strong.

By consistently utilizing the UVU Monogram, an expanded palette of greens rooted in our iconic green (PMS#7483C, for the record) and a small assortment of amazing typefaces, we bring purpose and unity to every interaction students have with our brand. And contrary to a popular saying, it’s quite easy being green

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The goals of Utah Valley University are reflected in every corner of campus. They are reflected as you climb the concrete steps, as you follow the colored pipes, and even as you gaze up at the leaves on the trees or the mountains in the distance. UVU’s

Architecture tells a unique story of the university’s core values. You don’t have to look hard to appreciate it. You just have to be willing to look.

  • UVU Green
  • #275d38
  • sRGB: 0x01 0x5F 0x34
  • Black
  • #000000
  • sRGB: 0x00 0x00 0x00
  • White
  • #ffffff
  • sRGB: 0xFF 0xFF 0xFF

Stratum {Rajdhani}

Rajdhani is the University’s Primary Branding Web Font it is a replacement for stratum used on print materials.

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Utah

Utah Valley University is the largest public university in the state of Utah, and one of a few in the nation offering a dual-mission model that combines the rigor and richness of a first-rate teaching university with the openness and vocational programs of a community college. The unique model, which focuses on student success, engaged learning, rigorous academic programs, and faculty-mentored research, is transforming higher education by making it more affordable and accessible to students of all backgrounds.

Valley

Utah Valley University is the largest public university in the state of Utah, and one of a few in the nation offering a dual-mission model that combines the rigor and richness of a first-rate teaching university with the openness and vocational programs of a community college. The unique model, which focuses on student success, engaged learning, rigorous academic programs, and faculty-mentored research, is transforming higher education by making it more affordable and accessible to students of all backgrounds.

University

Utah Valley University is the largest public university in the state of Utah, and one of a few in the nation offering a dual-mission model that combines the rigor and richness of a first-rate teaching university with the openness and vocational programs of a community college. The unique model, which focuses on student success, engaged learning, rigorous academic programs, and faculty-mentored research, is transforming higher education by making it more affordable and accessible to students of all backgrounds.

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The UVU tone is:

Knowledgeable, not stuffy Personal, not distant Authentic, not posturing Clear, not ambiguous Approachable, not exclusive

sustainability green house image

A GREEN COMMUNITY

Sustainability values environmental stewardship without diminishing economic growth or social opportunity. Sustainability represents a belief that environmental stewardship can, indeed must, exist in balance with economic development and social responsibility. Such harmony among traditionally antagonistic forces can only occur through the concentrated effort of talented individuals. As an expanding university UVU believes that it is not only our duty to balance these interests but an opportunity to demonstrate our core values of exceptional care, exceptional accountability, and exceptional results.

Learn more about

Utah Vally Universtiy